What happens to your athletes when the sport stops?
BruntX works with clubs and national governing bodies to build career readiness into the athlete journey, not bolted on after retirement, deselection or injury.
Player welfare doesn't stop at performance, and neither should the support.
Duty of care
Clubs and governing bodies carry growing responsibility for athlete welfare beyond performance. What happens after sport is increasingly part of that conversation, not separate from it.
Retention and reputation
Athletes, and increasingly their families and agents, weigh how a club supports life beyond the sport when deciding where to commit. Visible, structured support is a differentiator, not just a cost.
Transition risk
Deselection, injury and retirement are often abrupt, not planned. Athletes who built their entire identity and routine around sport are better served by readiness built in advance, not support assembled after the fact.
We don't have a fixed package for clubs yet, by design.
What's worked with university cohorts gives a strong starting shape, but this gets scoped to your squad, academy or membership rather than sold as one fixed product.
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Career readiness sessions integrated into existing training or welfare schedules, not an extra commitment competing with them.
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BruntX Open available free to every athlete in your programme, no extra cost or approval needed.
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Pathway Access for athletes in a structured cohort: live sessions, facilitator-reviewed Proof Points, and employer connections.
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Designed to work alongside your existing player welfare, union or clinical support. BruntX builds career readiness, it doesn't replace welfare or clinical provision.
Provisional starting point. Scoped in conversation, not pre-packaged.
Four steps, starting with a conversation, not a contract.
Conversation
Understand what you already offer around player welfare and transition, and where the actual gaps are.
Co-design
Shape a programme scoped to your squad, academy or membership specifically.
Pilot
Run a first cohort, measured the same way as the university pathway: baseline and endline readiness.
Scale
Expand based on what's actually working, not a fixed roadmap set before session one.
Already working with a top rugby club. Built by someone who's been on your side of this.
Engagement with a leading Premiership rugby club on athlete development programme design is already underway.
Shaped in the same co-design model the rest of this page describes, with a Premiership club that takes player welfare and post-sport transition seriously.
- Cohort model delivered at several Russell Group universities.
- Tested in front of 600+ people at a major strategy firm.