Athletes
Turn your sporting record into a career record.
A structured profile, Proof Points, and pathway and opportunity discovery, built for what you've actually done, not what fits in a CV template.
Start Your ProfileCareer Infrastructure for Athletes
Athletic talent is real talent. We make it legible.
BruntX turns sporting performance into professional proof. Structured, evidenced, and built for the employers, universities and clubs deciding what happens next.
(The Central Belief)
Not every athlete will go professional.
Every athlete builds professional value.
BruntX exists to prove it, and put it in front of the people hiring next.
(The Gap)
Sport already produced the evidence. Nothing's reading it.
What sport actually builds
- Decision-making under live pressure
- Recovery from public, repeated failure
- Coachability and fast feedback loops
- Performing to a standard every single day, not just on demo day
- Leading, and being led, inside a team
- Executing while fatigued, outmatched, or behind
What a CV is built to capture
- A job title and a date range
- A bullet-pointed list of “responsibilities”
- An “interests” line that gets skimmed in two seconds
- A personal statement nobody reads past the first sentence
This is not a talent problem. It is a translation problem.
(Why Now)
The market changed faster than the systems reading it.
Hiring is going skills-based
Employers are moving away from pedigree-based screening toward evidenced capability. Athletes have the evidence. It has just never been structured into a form hiring systems can use.
Discovery is being rebuilt around data
AI-driven sourcing and matching tools reward structured, evidenced profiles over static documents. Unstructured athletic experience, however real, is currently invisible to the systems doing the sourcing.
The labour market is asking for what sport already builds
Adaptability, coachability and performance under pressure have moved from “soft extras” to named hiring criteria. The capability already exists in this cohort. The infrastructure to show it doesn't.
(The Platform)
One proof system, starting with university cohorts.
First product
The University Pathway
BruntX's first product: a cohort-based athlete employability pathway with university partners. Athletes build evidenced capabilities, get a human-reviewed career direction, and work on the gaps before relevant opportunities are introduced.
Proof Points: the shared layer
Layer 01
Talent Platform
For employers, universities, clubs, NGBs and sports organisations.
For partners: understand athlete career interest, run a defined pathway, and see engagement — without open access to every athlete profile.
Layer 02
Athlete App
For athletes building a structured career profile.
For athletes: a structured profile, evidenced capabilities, a reviewed career direction, next actions, and relevant opportunities — with consent before anything is shared.
(Why Me)
Built by someone who lived the gap.
Sport gave Lauren Domfe structure during a period of homelessness. From there it carried her to Team GB, a second-place finish at a World University Powerlifting Championship, Cambridge, and McKinsey. Each stage proved the same point in a different arena: trained capability transfers. Almost nothing in the system around it was built to show that to an employer.
At McKinsey, she saw the same gap from the hiring side, watching sporting backgrounds get treated as a footnote on a CV rather than the evidence base they actually were. BruntX is the infrastructure she built so the next athlete doesn't have to make that case alone, one conversation at a time.
"Sport already tells you who can perform under pressure, adapt fast, and keep showing up. I built BruntX because nobody was reading that signal."
(The Long View)
Not every athlete will go professional.
Every athlete builds professional value.
BruntX's long-term ambition is to become the infrastructure layer connecting athletic performance to hiring decisions. It should be the place careers move through sport, the way a professional network became the place careers moved through work.
Traditional career platforms were built for where careers have been.
BruntX is being built for where careers are going.
(How We Build)
Principles, not posture.
Athlete-first
Every decision is tested against whether it helps an athlete the current system overlooked.
Evidence-led
We don't ask employers to take our word for it. Proof Points exist so capability can be checked, not just claimed.
Developmental, not judgemental
BruntX measures progress and readiness. It is not a final verdict on anyone's worth.
Built with athletes and the market
Every layer is shaped in partnership with the people using it, not designed in isolation and shipped down to them.
(Who BruntX Serves)
Three audiences. One shared proof system.
Employers
Hire for adaptability, not just pedigree.
Structured access to evidenced athlete talent, built for skills-based hiring rather than another careers-fair sponsorship.
Become a Founding Partner
Universities & Sports Organisations
Bring a proven athlete pathway to your students.
A cohort-based employability pathway with university partners, with club and NGB programmes scoped in conversation rather than sold as a finished product.
Bring BruntX to Your UniversityGet Involved
The infrastructure athletes have never had. In private beta. Built early, by design.
The University Pathway is in pilot with our first partners. The Talent Platform and Athlete App are in private beta, built with the people who will use them.
Traditional career platforms were built for where careers have been.
BruntX is being built for where careers are going.